UNLOCK LOYALTY
(WHEN IT MATTERS MOST)
International (and virtual) keynote speaker.
Drive culture, retain clients, and turn gifting
into a marketing system.
UNLOCK LOYALTY
(WHEN IT MATTERS MOST)
International (and virtual) keynote speaker.
Drive culture, retain clients, and turn gifting
into a marketing system.

As seen in





Winning Hearts In A Season Of Social Distancing
How do you show up in a powerful way when everyone is in panic and pulling back?
Fact: times of uncertainty turn up the volume of your relationships. Clients, suppliers, and employees will always remember who had their backs in times of crisis.
John’s “against the grain” message teaches how to build out a relationship and loyalty action plan to survive a downturn.
But more importantly? How to position your company to rebound, recover, and thrive in “the new normal.” A virtual founder of a decade old, multimillion dollar company, John is well-positioned to help other business leaders in a time of lockdown.
The Gift•ology Marketing System will leave your recipients speechless. Gain access, close new deals, and retain VIPs forever. No more strings-attached, tone deaf, ABC (Anniversaries, Birthday, Christmas) gifting.
In this season of physical separation,bring people closer to you than ever before. As “experts” prognosticate about the future, here’s a prediction you can bet on – relationships matter now more than ever.
John Ruhlin Helps
Leaders Leverage Gratitude








There is a right, and wrong, way to give.
John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to appreciative responses and wide-open check books.
Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone-from mail clerk to managing director-can master the magic of Giftology with these and more:
- Mastering reciprocity, the hidden bottom line booster
- Laser-targeting whom to give a gift and when to use thrift
- Uncovering your client’s inner circle and becoming part of it
Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
Top Interviews
Latest Blog Posts
EO 360 Podcast with Dave Will
Time Stamped Show Notes: 00:33 – John is an “Ohio farm boy” who became the greatest seller in Cutco’s 68-year history by understanding the value of gift-giving and relationships 01:22 – John’s “Brooks Brothers experience” opened more doors than $10M in advertising...
The Art and Science of Gifting in Business
In this Outperform podcast episode, Acceleration Partners founder Robert Glazer talks with John about all these benefits of gifting as well as common gifting gaffes. Show Notes How John got to be one of the top sellers of Cutco knives What is gifting (and what’s not)...
3 Keys to Giving Client Gifts With Maximum Impact
Interview by Brad Johnson, Vice President of Advisor DevelopmentAdvisors Excel Would you like to know how John Ruhlin, the undisputed king of professional giving, used just one gift to win millions in business? John shared a story that sums it all up during our recent...
HOW “SAVING” $208 BACKFIRED & COST SOUTHWEST AIRLINES 10X MORE
HOW A $208 DECISION ENDED UP COSTING SOUTHWEST SO MUCH MORE I recently took my family to Orlando, FL for a speaking event and to visit Disney for Mother's Day. As much as I wished I had a private jet to take us all there with no hassle or discomfort, like everyone...
Do Employees Value Gifts More Than Money?
Article originally appeared in American Express Open Forum, February 1, 2017. Focusing on employee well-being and relationships may be a more effective method of increasing employee retention than simply giving them more money. One of the reasons employees may start...
Working Without Pants Podcast with Jake Jorgovan
Jake Jorgovan 078: Winning new clients through reciprocity with John Ruhlin On this episode of the Working Without Pants Podcast, I talk to John Ruhlin about how he wins new clients and nurtures existing clients through gift giving. John talks about how gift giving is...