HOW DID AN OHIO FARM BOY BECOME THE GREATEST SELLER IN CUTCO’S 68 YEAR HISTORY?
By understanding the value of gift giving and relationships.
John will tell you, “how you love and treat people will open more doors than you can imagine.” In fact, one gifting experience (Brooks Brother experiment) has opened more doors than $10 Million in advertising could ever do.
After applying principles of generosity learned from “Attorney Paul,” John started selling the largest deals in Cutco history out of 1.5 million other reps and distributors. Yes. 1.5 million. Not only was he gifting knives but he was being asked to speak on stages around the country to teach sales and marketing teams how to build relationships in unconventional ways. Simple but powerful things like focusing your care on the executive’s spouse, the assistant, and kids.
Ruhlin Group started in 2000 and quickly broadened gifting options and strategies, but many of the original principles never changed. Knowing how and when to give gifts is just as important as what to gift. These “minor” details and expert knowledge have been tested and proven over a decade to bring a guaranteed “wow” to any industry from financial services to manufacturing widgets.
Today John and his team have created gift packages for some of the largest companies and pro sports teams in the world, but their mission and heart is to serve and take relationships for mid-sized, privately owned businesses to a new level using their Proven Process.
After spending a long time deliberating on things like is self publishing a book a good idea, John decided to write a book that would share his ideology and the way he works in his industry to reach new levels of success. But sure to check out John’s new book, Giftology here: giftologybook.com