In this Outperform podcast episode, Acceleration Partners founder Robert Glazer talks with John about all these benefits of gifting as well as common gifting gaffes.
Show Notes
- How John got to be one of the top sellers of Cutco knives
- What is gifting (and what’s not)
- Why John sent a partner prospect 18 gifts over 18 months
- How most companies handle their gifting and why it doesn’t have an impact
- Why companies spend big commission on sales guys but fail to acknowledge those who send them referrals
- Common misunderstandings and mishaps around gifting
- Why John doesn’t recommend sending a gift right after being sent a referral
- Workarounds for companies that can’t receive gifts
- How to spend a $1 and get $100 of impact
- One of the best gifts John’s ever been given
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